According to the calendar section in the August issue of OXM there is a new promotion coming returning to Xbox LIVE. Dubbed ‘Play & Win’ it offers prizes to gamers just by doing what they do best – playing games. The promotion actually consists of two opportunities to win each week. ‘Wireless Weekends on Xbox LIVE Arcade‘ and ‘Memory Unit Mondays‘ will be your chances to shang the goodness.

Now what everybody wants to know about…how to enter and what you can win. For the ‘Wireless Weekends‘ all you have to do is try a new LIVE Arcade title (either demo or full version) and you have a chance to win an Accessory Kit (wireless controller, Play and Charge Kit, 64MB Memory Unit and a lockable metal travel case), VIP Accessory Kit (same as the other one except this one comes with a Wireless Network Adapter, Universal Remote and a second PLay and Charge Kit) or some Marketplace Points. You get entered into the ‘Memory Unit Mondays‘ drawing simply by unlocking an achievement on Monday (in any 360 game) and you can win a 64MB Memory Unit with a custom case and keychain or some Marketplace points.

Hopefully this hints at quite a couple new LIVE Arcade titles heading our way too. For more info (once the page shows up) go to http://www.xbox.com/playandwin/