Electronic Arts has announced the launch of a new sub-brand directed at a growing casual game audience.  EA SPORTS Freestyle will allow sports games to be playful, inclusive, casual, and easy to pick up and play for kids and parents, women and men, and casual and hardcore sports fans of all ages. 

The first title to launch under the Freestyle banner will be the arcade-style boxing title ’Facebreaker‘ which is currently slated for a September 2008 release.