We got a press release today highlighting important details with regards to Activision games. At the top of the email, we are told that “[Activision had] 2008 Net Revenues of $2.90 Billion, Increase of 92% Year Over Year.” Simply amazing, with the driving forces being Call of Duty 4 and Guitar Hero 3.
Robert Kotick, Chairman and CEO of Activision, Inc. commented, “Fiscal 2008 was the best year in our history and Q4 was the largest and most profitable non-holiday quarter, even though we did not release any new titles. During the fiscal year, we were the #1 U.S. console and handheld publisher in dollars for the first time ever, according to The NPD Group, and we grew our worldwide share of the console, handheld and PC markets year over year.
“Our solid lineup, which includes new titles based on such blockbuster brands as Call of Duty(R), Guitar Hero(R) and James Bond, should enable us to continue capitalizing on growth in interactive entertainment consumption worldwide.”
James Bond, there you have it folks, straight from the… CEO’s mouth… James Bond…
Some other very interesting stats included:
For the fiscal year, Activision set an industry record for U.S. sell-through in dollars by a single publisher, according to The NPD Group.
Guitar Hero III: Legends of Rock was the #1 best-selling game in the U.S. and Europe in dollars during the fiscal year, according to The NPD Group, Charttrack and Gfk.
For the fiscal year, Call of Duty 4: Modern Warfare was the #2 best-selling game worldwide in units, selling more than 9 million units as of March 31, 2008, according to The NPD Group, Charttrack and Gfk.
During the fiscal year, both the Guitar Hero and Call of Duty franchises surpassed a billion dollars in life to date sales.
Spider-Man 3(TM) and TRANSFORMERS: The Game were the #1 and #2 best-selling movie based games in dollars worldwide for fiscal year 2008, according to The NPD Group, Charttrack and Gfk.
19 million copies of the Guitar Hero franchise sold worldwide.
Finally, what can we expect from Activision in the future? For the first quarter of fiscal 2009, Activision will release Enemy Territory(TM): QUAKE WARS, Kung Fu Panda, and Guitar Hero(R): Aerosmith(R) for the Xbox 360 video game and entertainment system from Microsoft.
Activision also announced today that online functionality for certain key titles to be released in the December quarter of fiscal year 2009 and thereafter is expected to become a significant component of game play for certain platforms for which the company will have continuing performance obligations beyond the sale of the game. As a result, the company expects to begin recognizing a substantial amount of net revenues and costs of sales from these online-enabled games over a service period, which we currently estimate to be six months beginning the month after shipment.
We look forward to future Activision titles, including Call of Duty, Guitar Hero, and now, James Bond.
A sequel for Marvel Ultimate Alliance, along with future Dreamwork movie games, and in 2010, a new innovative Tony Hawk game will be coming, but no details were unveiled.


jake mendez



May 9, 2008
Aerosmith looks like a rental but I’m looking forward to 007 and Indiana Jones.
WTf is up with Rare? That has to be the worst MS spent money of all time. all we got was Perfect Dark and Kameo??? Rare suks!