You read it correctly: Disney Interactive has started shipping PURE to stores as of yesterday.  However, stores have been instructed to not sell the game until the 23rd, which is the release date.  PURE is Disney Interactive Studios’ newest game, based on ATV racing and trickery, with a quite realistic (except for the huge jumps) gameplay and the ability to build your own ATVs.  The game is really fun, and is easy to pick up.  There’s even a demo on the Xbox Live Marketplace!

For your enjoyment we’ve got some screenshots below.