ODST Blasts Even Gamestop’s Expectations

Originally, with Halo 3 ODST being announced as an expansion to the Halo 3 title, there was some controversy around it. It was said that it would be a discount title clocking in at around $40 USD.  However, with the announcement of the new Firefight mode, the price was brought back up to $60 USD.  While some gamers have a problem with this, it’s obvious, that most didn’t.  Case in point, Gamestop said ODST outsold their expectations. Most accurately, the whole situation is described by Bob McKenzie, Senior Vice President of Merchandising:

While we don’t disclose sales figures for individual games, I can say reservations for Halo 3: ODST prior to launch were very strong, and first-day sales exceeded our expectations.  We hosted successful midnight launch activities in almost 3,700 GameStop stores that were well attended, with some locations reporting lines of enthusiastic customers waiting for midnight sales to commence.  That’s as much a testament to the legions of dedicated Halo fans as it is to the compelling marketing campaign that was waged to drive new Halo customers to purchase.

That said, to keep things flowing, GameStop is also holding a nationwide ODST tournament.  Of course, all are encouraged to participate! Let us know if you do!