[Update] – Neversoft let us know, “It is just what we renamed our DLC store.“

Additionally, Lips and Rock Band also got updated DLC stores.

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We found this page today on Xbox.com, and makes us wonder exactly what Guitar Hero VIP Pass is. Could it be,

• VIP Access for employees and friends of employees
• Special pricing for those who buy DLC in bulk
• New pricing strategy that will be made available to anyone and everyone

Either way, we don’t know yet what Guitar Hero VIP Pass is, but if we have a chance to get more songs at a cheaper price, we’ll surely be on board!  We’ve contacted Neversoft to see if we can find out any details, and we’ll let you know right away if/when they give us any information.

What do you think the VIP Pass is?